The Toyology Difference

By Aric Klar | Power Of Play

Sep 19

The Toyology Difference

Walking through our store, you won’t find static shelves lined with bland boxes. Instead, you’ll see a boy riding around on a scooter pretending he’s on a rocket ship, or a toddler pushing a child-sized shopping cart as she fills it with her wish list of treasures. You’ll hear squeals of delight as a baby discovers she can stack colored rings on her own, or a mom’s applause when her little boy builds a block tower that’s taller than he is. Toys are out of boxes and in the hands of kids, where they can feel the textures of real materials, not just imagine them through a photograph. Many families find our store a destination, a place where they can bring their children to have an interactive adventure at the collaborative play stations. Parents are on the floor, reading books to their kids about new worlds, while in turn, seeing the world through their child’s eyes. Here at Toyology, we encourage kids (and adults) to do what they do best: learn through play.

Our unique approach focuses on education through play, where each product is hand selected to enrich children’s lives and develop life skills that extend beyond the playroom. Whether you’re shopping in one of our stores or online, our goal is to educate you about the products at hand. We’ll help you choose a toy that won’t last just a few weeks and get tossed aside, but instead is open-ended and future-building, where you’ll see your child go back to that toy again and again as he/she evolves.

From meeting with local toymakers to attending global trend and toy conferences, we seek to stock our shelves with products you can’t find in big-box retailers. We only feature the highest quality products that bring the highest value to you. You won’t see a toy on our shelves unless we’ve tested it first. We guarantee you will find not just the best quality products, but the kind of  intimate shopping experience you’re looking for.

About the Author

Aric Klar is owner, co-founder and CEO of Toyology Toys